FirstBooking
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Legal

Terms of Service

Version 1.1 · Last updated 17 August 2026

FirstBooking is a trading name of Tuohy Labs Ltd, a company registered in England and Wales under company number 17384531, whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom ("FirstBooking", "we", "us" or "our"). These terms are a binding agreement between you and us. By creating an account or using FirstBooking you accept them. If you do not accept them, do not use the service.

1. What FirstBooking is

FirstBooking is software that lets a business ("you", "the merchant") build a website and take booking requests from its own customers. We provide the tools only. We do not provide the services you advertise, we are not a party to any booking made through your site, and we are not an agent, employer, broker or insurer of any merchant or customer.

2. Your account

  • You must be at least 18 and able to enter into a contract, and you must provide accurate account and business details and keep them up to date.
  • One account per business. You are responsible for everything that happens under your account, including activity by anyone you give access to.
  • Keep your login credentials secure and tell us promptly if you suspect unauthorised access.

3. Your content, photos and media

You keep ownership of everything you upload - photos, logos, text, prices and service descriptions ("your content"). You grant us a non-exclusive, worldwide, royalty-free licence to host, reproduce and display your content solely to operate and promote your site through FirstBooking.

You are solely and fully responsible for your content. You warrant that, for every image and every other item you upload or publish:

  • You own it, or you hold a valid licence or permission that covers the way it is used on your FirstBooking site;
  • It does not infringe any copyright, trademark, design right, database right, moral right or other intellectual property right;
  • You hold any necessary model release, property release or consent from people and premises shown;
  • It is accurate, is not misleading about your services, prices or qualifications, and complies with all advertising and consumer law that applies to you.

You accept full legal and financial responsibility for any claim, demand, takedown notice, licensing invoice, fine or legal action arising from your content, and you indemnify us against it (see section 11). Stock or example images we may make available inside the editor are licensed for use on FirstBooking sites only and may not be exported or reused elsewhere. We may remove any content and suspend or unpublish any site - without notice and at our discretion - where we receive a complaint or reasonably believe content breaches these terms.

4. Acceptable use

You must not use FirstBooking to:

  • Offer illegal, regulated-without-licence, adult, weapons, drug or otherwise prohibited services;
  • Upload infringing, stolen, defamatory, hateful, harassing, deceptive or obscene material;
  • Impersonate another person or business, or misrepresent affiliations, certifications or insurance;
  • Send unsolicited marketing, or contact booking customers for anything other than their booking unless they gave you marketing consent;
  • Collect, sell, share or otherwise misuse customer personal data obtained through the platform;
  • Scrape, reverse engineer, resell, sublicense or attempt to circumvent access controls, plan limits or billing;
  • Introduce malware, probe or overload our infrastructure, or interfere with other merchants' sites.

Breach of this section may lead to immediate suspension or termination without refund. This acceptable use policy is set and enforced by Tuohy Labs Ltd trading as FirstBooking.

5. Copyright complaints and takedowns

If you believe content on a FirstBooking site infringes your rights, email legal@firstbooking.online with the URL, a description of the work, evidence of your rights and your contact details. We will review and, where appropriate, remove the content or suspend the site. Repeat infringers have their accounts terminated.

6. Bookings are between you and your customer

Every booking made through your FirstBooking site creates a contract between you and your customer only. You alone are responsible for the service, its quality, safety, timing, licensing, insurance, health and safety, and any consumer rights or cancellation rights your customer has.

FirstBooking does not deliver services, vet merchants or customers, guarantee that either party turns up, hold funds for bookings, or arbitrate refunds, no-shows, cancellations, damage, injury or any other dispute between a merchant and a customer. Booking requests made through the platform are requests until you confirm them; we do not guarantee delivery of any notification email.

7. Payments and disputes

  • What we charge: FirstBooking subscription fees only (Launch or Grow, monthly or annual), billed to you by us through Stripe. Our payment processor handles your card details; we never store them.
  • What we do not handle: money your customers pay you. Payment for bookings is arranged directly between you and your customer, outside FirstBooking. We never receive, hold, escrow or transmit those funds.
  • Your responsibility: pricing, deposits, taking payment, issuing receipts and invoices, VAT and all other taxes, refunds, chargebacks, failed payments and any dispute about money with your customer. Any chargeback, claim or regulatory action relating to a customer payment is yours to resolve, and you indemnify us against it.
  • Subscription disputes: if you dispute a FirstBooking charge, contact us first at legal@firstbooking.online. Raising a chargeback against a subscription charge without contacting us may result in suspension of your account.

8. Subscriptions, renewals and cancellation

  • Paid plans renew automatically at the then-current price until cancelled. We will tell you in advance of a price change.
  • Upgrades take effect immediately and are charged immediately, with proration applied by our payment processor.
  • Downgrades and switches to a cheaper billing period take effect at the end of your current paid period.
  • You can cancel at any time from your billing settings. You keep access until the end of the period you have paid for; after that your public site is unpublished and returns to private preview.
  • Except where the law gives you a refund right, fees already paid are non-refundable, including for partial periods and unused features.
  • Building and previewing a site is free. Publishing requires an active paid plan.

Your FirstBooking subscription is sold to you by Tuohy Labs Ltd trading as FirstBooking (company number 17384531), registered in England and Wales at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. These subscription and refund terms cover the FirstBooking software only; refunds for services you sell to your own customers are a matter between you and them.

9. Customer data and privacy

For personal data about your own booking customers you are the data controller and we act as your processor, handling that data only to run the service. You must have a lawful basis for collecting it, must publish your own privacy notice to your customers, and must only use marketing consent obtained through the booking form for the purpose stated there. Our Privacy Policy explains how we handle data as controller of your account.

10. Service availability

FirstBooking is provided "as is" and "as available". We do not promise any level of uptime, that the service will be uninterrupted or error-free, that data will never be lost, or that using FirstBooking will produce any particular number of customers, bookings or income. We may change, suspend or discontinue features, and we may perform maintenance, at any time.

11. Liability and indemnity

To the fullest extent permitted by law:

  • We are not liable for indirect, incidental, special or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings, reputation or data, however caused;
  • We are not liable for any act or omission of a merchant or a booking customer, for any service booked through the platform, or for any dispute, payment, refund, chargeback, injury, damage or loss arising from it;
  • Our total aggregate liability to you for all claims in any 12-month period is limited to the subscription fees you actually paid us in the 12 months before the claim arose;
  • Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.

You will indemnify and hold harmless Tuohy Labs Ltd, its officers, employees and contractors against all claims, damages, penalties, losses and reasonable legal costs arising out of your content, your use of FirstBooking, the services you provide, your dealings with your customers, payments and chargebacks, or your breach of these terms or of any law.

12. Suspension and termination

You can stop using FirstBooking and delete your account at any time. We may suspend or terminate an account immediately where we reasonably believe it breaches these terms, creates legal or security risk, or where payment fails. On termination your public site is taken down; we may retain records where we are legally required to.

13. Changes to these terms

We may update these terms. Material changes will be notified by email or in the app before they take effect, and continuing to use FirstBooking after that means you accept the new version. The current version is shown at the top of this page.

14. Governing law

These terms and any dispute arising from them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, without affecting any mandatory consumer protections available to you.

15. Contact

Legal notices and questions about these terms: legal@firstbooking.online. For everyday help use our contact page.

These terms are business documentation, not legal advice - have a qualified solicitor review them for your jurisdiction.